Instagram is among the best social media platforms to connect with your ideal customers and increase jewelry sales. With videos, reels, pictures, and content, you can quickly promote your jewelry in various ways.
So, we will tell you 9 ways to promote jewelry on Instagram successfully. Keep Reading!
9 Methods on How to Promote Jewelry on Instagram
The profile name, description, profile picture, uploaded jewelry images, messages, captions, reels, videos, links, giveaways, etc will help you promote jewelry and generate sales. Here’s how!
Create a Profile That Represents Your Brand
To attract potential customers, you need to create a username that will represent your brand. If your business name is longer than 30 characters, create a short name similar to/close to your brand that the customers can connect. Or else they will have a hard time finding your website. For Example, “Elegant.Pearls001” or “Elegant Pearls”.
However, if your desired name is already taken, use a synonymous or alternative name to portray your brand.
Post High-quality Jewelry Images
While your profile will help the customers find your jewelry, high-quality images will make them stay. if you take images on a white background with simple props or use colorful backgrounds with various props, stick with one. Do not mingle white background photographs and jewelry lifestyle photographs in your profile. It will create an inconsistency and make the visitors judge which photos look the best. Also, make sure the jewelry pictures look flawless and realistic.
Now, How do you take high-quality jewelry pictures?
First, wear cloth gloves and clean your jewelry with microfiber cloth. place the camera on a tripod. Set the ISO to 100 to get a noiseless crisp image and the Aperture to f/9/10/11 to capture the jewelry in focus with the surroundings. However, if you want to keep the background blurry, lower the aperture f/7/8. To not make the image boring, use simple and relevant props like glass or plants to highlight the jewelry.
Lastly, retouch the jewelry in post-production to get a perfect flawless image. Fix the shadows and lighting. Remove the background and props, if it does not highlight the jewelry.
Interact with Customers regularly
Connect with your ideal customers through reels, videos, posts, direct messages, and comments. How?
Write nice and attractive captions with your jewelry pictures. Wear your jewelry and post images with those in different settings. Post beautiful jewelry reels such as showing their long-awaited jewelry set has arrived, unpacking it or wearing and taking off the jewelry, etc. Also, encourage customers to directly message you by telling them to contact you for more information.
You can also provide simple personal information to connect with the audience. The audience love to know more about owners.
Rely on Hashtag
Hashtags will help you get found easily with specific search results. Research the top jewelry sellers on Instagram and notice what type of hashtags they use. Try to understand how buyers search for jewelry online and use similar hashtags in your images to appear in the search results.
I personally like to use Hashtags in my jewelry images because it is a great way to promote your jewelry on Instagram.
Emoji is a great way to express feelings, humor, and personality on Instagram. So, use different emojis in stories, posts, direct messages, and captions to create a connection with the audience. However, do not just use any emoji without thinking. First, understand its meaning, check if it goes with the post and stories then add it.
Note: Emoji can express emotions visually but can misinterpret things if used obliviously. So, use emojis freely but carefully.
Place your website’s link in your Instagram profile. Some so many people shop through Instagram. When scrolling through the stories, they may like your jewelry picture and decide to visit your website to make a purchase. Hence, if your website link is in the profile, they can find your website easily.
You can also place links in posts as well. However, do not do it in every post. Add links after 3 to 4 posts, if you want to know more or make a purchase, visit our website.
Arrange Sale, Contests, and Giveaways
Organizing sales, contests, and giveaways can gain you new customers. With sales on jewelry, many students and other customers who can not buy it at regular prices will be able to purchase it.
And if you organize contests like write the best review and get this beautiful jewelry set at a price with free shipping. Many people will participate in the contests and their reviews will attract more customers. I mean who doesn’t like to read reviews before buying a product?
Also, if you arrange giveaways, your customers will engage in more activities and increase your sales rate.
Ask Simple Questions
Another fantastic way to engage with customers is by asking them simple questions they can answer quickly. For example, you can ask them how their day is going or post two jewelry pictures to ask which would look good with this dress. Communicate with them as much as possible to create a bond with them.
However, if you are a new jewelry seller and do not have many followers, wait for a while. First, increase followers and sell jewelry then slowly ask questions and post fun quotes and images for customers.
You need to keep consistency to attract new customers. Show your commitment by posting stories, images, quotes, etc daily related to jewelry or life. Even if you have gained a lot of followers, post regularly to show you are here, or at least try to post every two/three days to show commitment to your customers and to build your Jewelry business on Instagram.
Instagram is an amazing platform that can help you grow your jewelry business online. It will help you make friends, create connections with customers, and make big jewelry sales online. So, use these methods to promote jewelry online and increase engaged followers.