There are certain times of the year when consumption peaks occur, such as Christmas, Mother’s Day, and Black Friday. During these times, purchasing habits change and people spend much more than usual. This is why you should implement seasonal marketing.
This is a promotion strategy for products or services that takes place at specific times of the year. Its objective is to capitalize on the interest that consumers have in certain holidays, seasons, or events to increase business sales.
Why opt for a seasonal marketing campaign?
With this strategy, your business can respond to the different needs of consumers, which constantly change. Companies must be able to adapt and this type of digital marketing focused on customer purchasing trends in certain periods can achieve this.
One of the biggest advantages of a seasonal marketing campaign is that it achieves a visual impact on customers.
These ads usually arouse emotions and that is the key to success. If you can create a meaningful impression on your current customers, you will almost certainly attract new ones as well.
Tips to take advantage of seasonal marketing:
Take advantage of the impulse that people usually have to buy on certain dates to benefit your business’s sales. These tips will help you achieve it.
Choose a season relevant to your audience
For it to be a seasonal marketing campaign, it must be framed on a special day or season. Depending on the type of business you have, and what you sell, you will be able to take advantage of one date more than another.
But in addition to these days, there are others relevant to certain market niches.
Users increasingly search for their products earlier. And they do it precisely to find offers and promotions. By this we not only mean that you should launch your campaigns well before the special date in question, but that they must also be planned.
This way, you will have enough time to design an attractive campaign that generates sales when launched.
You must know what the peaks of interest are for certain products and the purchase moments. The latter, in most cases, are usually two weeks before.
Select the right products
Once you have chosen the relevant seasons for your target audience, you must choose the appropriate products to offer in each one.
This is extremely important for the campaign to be effective, since if the product fails to connect with the special date, it will be difficult for them to consider it for purchases.
To make a good selection, the products must be associated with the values that they want to promote and transmit on each date.
Customize the campaign design
It is not worth showing your products or services in the same format as always and just adding something like Friends Day Promotions. You have to get the most out of each special date by theming the products and content you offer.
To do this, you must personalize the entire campaign design. You must create messages related to each season so that your brand stands out from the competition.
In traditional marketing, measuring the results of a campaign is quite complex. In the digital field, it is simple and it is something that you should take advantage of when implementing your seasonal marketing strategy.
You must analyze the results you are obtaining to know if you are achieving your objectives.
If not, you have the opportunity to change certain aspects along the way so as not to lose the opportunity to generate sales.
Don’t be afraid to make changes, especially if you know they could contribute to the overall success of the campaign. The results you obtain will also help you make improvements for the next year or special date for your audience.
Seasonal marketing offers a unique opportunity to increase sales for any business. The important thing is to know how to plan the campaign; These tips will help you in this goal.
Also remember that the ideal is to rely on digital marketing experts, as this will ensure that your business takes full advantage of the best seasons and dates. Contact us at Digital Specialist today and we will help you with this marketing strategy.