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importance of press release submissions for brand visibility

Press releases are a great way to promote your brand and products. They can be used as a means of generating interest in an upcoming event, product launch or service offering.

Press releases are also a great way to get the word out about your company’s services or products that may not have been readily noticed by the general public.

The Benefits of Press Release Submissions

You can get your name out there.
You can get your brand’s story out there.
You can get your brand’s message out there.

Discuss how press releases can help boost brand visibility

Press releases are a great way to reach the media and get your business in front of the public. They’re also a great way to get your business in front of the right people.

A press release can be used for many things, including:

Promoting new products or services
Introducing an employee or celebrity at an event
Advocating for causes you care about

Creating a Compelling Press Release

Be brief and to the point. A press release is simply a summary of your product or service, so keep it short. If you have more to say, consider writing an article instead of a press release.
Use a clear, concise headline that clearly states what you want readers to know about your product or service and why they should care about it.
Use strong opening sentences that clearly introduce yourself and let them know what’s important about this piece of content before things get off track with unnecessary details (e.g., “We’re looking for talented people who are passionate about helping others reach their dreams”).
Use strong closing sentences that summarize what was discussed in the body paragraphs by tying them together into one cohesive whole—the final paragraph should also provide some actionable advice for how readers can benefit from reading this particular piece (e.g., “If interested in learning more about our company culture or joining our team as an intern right away please visit our website today!”).

Choosing the Right Distribution Service

There are many distribution services available, and it can be difficult to choose the right one for your needs. You should consider:

The ease of use, or difficulty in understanding the service’s features and functions.
The accessibility of the service—can you access it from anywhere? If not, how often will you have access?
How easy it is to use (i.e., whether there is an app).

Best Practices for Submitting a Press Release Online

Use a professional-looking template. The first impression that your press release will make on a journalist is your choice of template, so make sure it’s one that inspires confidence. Look for templates that are easy to edit and customize, but also have some basic elements like headers, subheads and body copy to help you get started quickly when you submit your release in the first place (more on this below). You can find many great templates at sites like Freepress or PRNewswire; just be sure they’re all set up properly so they look good when you see them in print!

Maximizing Exposure through Social Media

Social media is a great way to promote your brand and build awareness.

Social media can be used for public relations, marketing, and advertising.
You can use social media to engage with your audience and create a community around your brand.
You can drive traffic to your website by posting press releases on social media channels like Facebook, Twitter, Instagram or LinkedIn as well as on other websites that host these types of posts (like PR Newswire).

Measuring the Success of Your Press Release

Measuring the success of your press release is important for brand awareness, loyalty, and recognition. You can measure these three things through a number of different metrics:

Reach: The number of people who read your submit press release (including social media shares)
Relationship: The number of people who follow you on social platforms like Facebook and Twitter after reading your story in print or online (this isn’t directly linked to reach—it’s more about how likely it is that potential customers will find out about your company through those connections)
Loyalty: Your average customer retention rate over time; this needs to be higher than 50% if you want them to stick around long enough for conversions like orders or sales

Case Studies: Brands That Boosted Their Visibility with Press Release Submissions

Case Study: Ben & Jerry’s

Ben & Jerry’s is a company that specializes in making ice cream, but they’ve also built up a reputation for being socially conscious and doing good work. Their mission is to make the world a better place by using their platform to spread awareness of issues affecting people around the globe. In short: they’re not just about selling ice cream; they’re also about spreading positive change in the world.

Case Study: The Huffington Post

The Huffington Post is an online media outlet founded by Arianna Huffington in 2005 with the goal of being “the most democratic media channel.” Since then it has grown into a popular destination for news stories and commentary on social issues like politics, entertainment, technology and more—including many pieces by journalists who have written for our own publication (you might recognize some names like Arianna!). One way they’ve managed this growth is through PR submissions from companies who want exposure through their network (in addition).

Tips for Building a Strong PR Strategy

A strong PR strategy is the foundation for any successful public relations campaign. It’s important to build a team that will work together as a team and make decisions about strategy, distribution and channel. If you want your press release to reach the widest audience possible, following these tips will help:

Build a strong PR team with people who have experience in building relationships with media outlets. This includes writers/editors at publications or websites where you want your announcement published as well as journalists who cover similar topics at radio stations or television stations across town or country. A great place to start looking for potential contributors is on LinkedIn—you can search there using keywords like “PR” or “Press Release Writer.”
Use social media platforms like Twitter instead of emailing individual journalists directly because it’s easier than ever before for reporters receiving dozens of emails every day from companies trying desperately lands them on their radar screen (and then possibly write about them!). Using hashtags helps increase visibility too; just remember not all tags are created equal! Don’t forget about Facebook either: its algorithm works differently than traditional search engines so posting updates there often has better results than posting them anywhere else online doe

Summarize the main points of the article

In this article, we’re going to cover some of the benefits of press releases and how you can use them for your brand. We’ll also give you tips on choosing the right distribution service for your press release and show you how to create a compelling press release that will help boost your visibility.

We hope this article helps you to understand how press releases can help boost your brand’s visibility. In case you want to learn more about these benefits, we recommend reading the other articles in our blog as well.